For my first Motion Graphics Class project, I created a 30-second video ad for Jeni’s Ice Cream. Jeni’s is a brand I love, and I noticed there weren’t many ads for it, so I saw this as a chance to showcase their essence.

I started by researching Jeni’s visual identity, including their fonts and color palette. I then took images for the video, such as shots of the ice cream and ingredients. I used fonts and colors inspired by Jeni’s packaging to maintain their brand identity.

It was a new experience for me, and I learned a lot in the process. I hope you enjoy watching the video as much as I enjoyed making it!