During my internship at Design B&B, I helped refresh TRIO’s brand identity and marketing tools in Spring 2023 to better communicate its mission of empowering students from disadvantaged communities. This led to increased awareness, with more applications and engagement with TRIO events over the summer and into the fall semester.

For the Fall 2023 Internship, we expanded the identity system and created a Wayfinding Signage system to further raise awareness of TRIO’s values and services.