LOOK is a screen time management app that helps users reduce distractions through personalized nudges and customizable app blocking. 

I worked as the Art Director, collaborating with copywriters to lead the visual identity for seasonal campaigns announcing the app’s release. We conducted competitive research to ensure the brand resonated with the target audience (ages 18–25) for the initial launch. I developed multiple design directions, including ads for public transit, college campuses, and social media posts featuring motion graphic animations.