LOOK is a digital well-being platform built on Rebel Human’s proven curriculum, already helping over 7,000 young people reclaim their attention and well-being in a world full of distractions. Through adaptive, personalized nudges powered by responsible AI and user-customized app-blocking technology, LOOK gamifies scrolling less and living more.

I worked as the Art Director, collaborating with copywriters to lead the visual identity for seasonal campaigns announcing the app’s release. We conducted competitive research to ensure the brand resonated with the target audience (ages 18–25) for the initial launch. I developed multiple design directions, including ads for public transit, college campuses, and social media posts featuring motion graphic animations.